Best Online Shops for People Living in Tallinn

Living in Tallinn has its perks – beautiful surroundings, a cozy city vibe, and a thriving tech scene.

But when it comes to online shopping, things can feel a bit different compared to larger countries.

While places like the US and UK enjoy the luxury of Amazon Prime and next-day delivery, we don’t have that ultra quick delivery, often, the customer care isn’t the best, and it’s not very easy to return items.

So, if you're shopping online in Tallinn, it’s important to know your options.

In this article, we’ll explore some of the most popular and trustworthy online shops available for people living in Tallinn.

Whether you're ordering electronics, groceries, or even clothes, knowing where to shop can save you time, money, and a lot of frustration.

This guide is designed to make your online shopping experience smoother and help you find reliable places to order from – with delivery times and services that actually work for our city.

Fashion Online Shops:

1. AboutYou.ee

It is a popular online fashion retailer in Estonia, catering primarily to those seeking clothing, footwear, and accessories. As a part of the larger ABOUT YOU Holding SE, this platform focuses on delivering a wide range of trendy products across multiple categories, including well-known brands like Levi’s, Nike, and ONLY, among many others.

A little downside of it is that it’s not translated to English, but its only languages are Estonian and Russian. But keep in mind that if you use Chrome you can use their extension to translate the website to English very easily, a tip we strongly recommend for these occurrences.

Overall AboutYou is very similar to the next one in line.


2. Zalando

Zalando.ee is a well-known European fashion platform that expanded to Estonia in 2021. It offers over 400,000 items from top brands like Nike and Tommy Hilfiger, with free shipping and returns, making it convenient for local shoppers.

However, the website is only available in Estonian, which could be a challenge for non-Estonian speakers. Zalando's logistics network ensures reliable deliveries, with popular options like parcel machines.

It also collaborates with local influencers, making it a popular choice for fashion enthusiasts in Estonia​.

3. Reserved

A popular fashion retailer in Estonia that offers stylish, budget-friendly clothing for men, women, and children.

Known for its trendy collections and fast-fashion approach, Reserved regularly updates its stock to keep up with the latest trends.

The website is easy to navigate, and they often have seasonal sales, making it a great option for fashion-conscious shoppers.

Plus, with convenient delivery options and a seamless return process, it’s a reliable go-to for Estonian shoppers looking for the latest styles.

4. SportsDirect

A great option for those in Estonia looking for affordable sportswear and activewear.

This retailer focuses on well-known brands like Nike, Adidas, and Puma, offering everything from workout clothes to footwear and accessories.

SportsDirect is especially popular for its frequent sales and discounts, making it a budget-friendly choice for fitness enthusiasts.

The site is straightforward to use, with delivery available to Estonia, and it caters to a wide range of sports, including running, football, and outdoor activities.

It's a solid go-to for anyone looking for quality sports gear at reasonable prices!


5. Notino

For those in Estonia seeking quality beauty products, Notino.ee is a fantastic option. This online retailer offers a wide range of cosmetics and fragrances from top brands like Lancôme, Estée Lauder, and Dior.

Notino.ee stands out with its regular promotions and discounts, making it a great choice for beauty lovers on a budget. The site is easy to navigate and provides delivery across Estonia, ensuring you can access premium beauty products conveniently.

Whether you're looking for skincare essentials or luxury perfumes, Notino.ee delivers quality and value, proving that great beauty finds don’t need to come with a hefty price tag.

In Tallinn, we’re fortunate to have several large shopping malls filled with a wide range of well-known fashion brands. Malls like Viru Keskus, Ülemiste Keskus, and Kristiine Keskus offer a great variety of stores, from premium brands (many can be found in Stockmann too) to high-street favorites like Zara, H&M, and Reserved. These malls provide the advantage of seeing, touching, and trying on clothes in person, which can be a better option for some shoppers.

While online shopping is convenient, visiting these malls allows you to assess the quality, fit, and feel of the items before buying, making it easier to avoid returns. Plus, the in-person experience can be a fun outing, especially with friends or family, and it supports local businesses directly.



Electronics Online Shops

1. Euronics

For tech enthusiasts and gadget lovers in Estonia, Euronics is a standout choice. Specializing in electronics, home appliances, and tech accessories, Euronics features a wide selection of products from trusted brands like Samsung, Sony, and Bosch.

What sets Euronics apart is its competitive pricing and regular deals, making it easier to find great value on the latest tech. The site is user-friendly and offers reliable delivery options throughout Estonia, so you can get your hands on the latest gadgets without hassle.

Luckily for expats, the website is also translated in English!

2. SmarTech.ee

If you’re looking to upgrade your tech gear, Smartech.ee is a top choice.

Specializing in smart devices and electronics, Smartech.ee offers a curated selection of the latest gadgets, from smart home devices and wearables to high-performance computers and accessories.

The site stands out for its user-friendly design, and yes, it’s also in English language.

3. Arvutitark.ee

Arvutitark.ee is a highly recommended choice we found in different local forums, like /eesti in Reddit.

Praised for its reliable service and extensive selection, Arvutitark.ee specializes in computer hardware, electronics, and IT accessories.

The website is translated in English, and it has a very nice looking tech interface.

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Furniture Online Shops

1. Mööbel1

An Estonian online furniture store that offers a diverse selection of pieces for your home.

From modern minimalist designs to classic, traditional styles, Mööbel1 caters to various tastes and preferences.

One of its standout features is the user-friendly website, which allows you to easily browse through their extensive catalog, compare products, and read customer reviews.

Additionally, Mööbel1 often provides helpful interior design tips and inspiration on their website, making it a valuable resource for those looking to refresh their living spaces.

2. IKEA.ee

The go-to online destination for affordable, stylish furniture and homeware in Tallinn. With a vast selection of products, from iconic classics to modern designs, you're sure to find something to suit your taste and budget.

The website offers a nice browsing experience, allowing you to easily look through their catalog, explore room inspiration, and even plan your kitchen or wardrobe layout.

They offer home delivery, and services of assembling the furniture at your place directly.

General Online Shops

1. 1a.ee

For people seeking a broad range of products, 1a.ee is a versatile online retailer worth exploring. Known for its extensive selection, 1a.ee offers everything from electronics and home appliances to fashion and beauty products.

The site is easy to navigate and regularly features special deals and promotions, helping shoppers find great bargains across various categories. With reliable delivery options throughout Estonia, 1a.ee makes it convenient to access a wide array of products from the comfort of your home.

Whether you’re upgrading your tech, refreshing your wardrobe, or sprucing up your home, 1a.ee provides a one-stop-shop experience with plenty of choices at competitive prices.

2. Kaup24

A top online shopping platform in Estonia, offering a wide range of products including electronics, home goods, furniture, fashion, and beauty items. Known for its convenience and frequent discounts, Kaup24 is perfect for shoppers looking to buy from multiple categories in one place.


3. Amazon.de

Amazon.de is frequently used by Estonians for its vast selection of products, ranging from electronics and books to fashion and home goods. As the German branch of Amazon, it offers the same trusted service and product variety that people love worldwide.

For Estonians, Amazon.de is a reliable source for items not always available locally, with relatively fast delivery times. The only downside, however, is the shipping cost, which can be significantly higher than domestic or regional online stores. Despite this, many still turn to Amazon.de for its wide range of products, customer reviews, and overall convenience.

And last but not least important information about shopping online in Estonia, is that there are 2 pretty good tools used for price comparison among many different shops, for all kinds of categories.

Click here to check it.

Click here to check the second one.

That was it!

We hope this article got you some useful information that will possibly improve your life experience in Tallinn.

Still curious to learn something else about Tallinn?

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